Dannydan Event & Promotion has been professionally doing alcohol promotions in and around San Francisco Bay Area since 2004. In the past, we have done many on-site liquor promotions for small and big brands, including Stolichnaya Vodka, 42 Below Vodka, Han Asian Vodka, Malibu Rum, Jameson Irish Whiskey, Wild Turkey Whiskey, and many others.

We have successfully promoted these brands in many of legendary establishments, big and small, and restaurants in San Francisco, including The EndUp, Badlands, Roe, The Caf้, Bar on Castro, The Lookout, Nirvana, Barracuda, and many more.

We believe that every brand is unique and every bar and establishment is particular about its needs. Therefore we cater each liquor promotion in each bar specifically on what it needs. A neighborhood bar may need different types of drink menu on their table tents to a bigger bar that needs flashier and more complicated drink menu. And since every bar caters different kind of customers, we provide the promotion staff/models who are more suitable with its customers.

Our Services

For a typical liquor promotion, our service include:

• Booking the promotion and communicating the needs of the promotion with the bar and bar staff.
  • Booking the promotion with the bar owner or manager.
  • Foreseeing any promotion needs from the bar; e.g. how many banners or table tents needed, what kind of giveaways will be appropriate for particular bar, etc.
  • Communicating the promotion schedule and needs to bar staff, therefore the bar staff will be able to promote the brand liquor more efficiently.
• Providing the print material for drink menus or table tents. This service includes the graphic design service for the drink menus or table tents.
• Promoting the liquor promotion schedule by putting posters up at the bar and around the establishment. We will also promote it through online social networks; facebook, myspace, downelink, etc and mass e-mailing our mailing list.
• Providing two (2) promotion staff/models for 2-hour promotion event. Our promotion staff/models are out-spoken, professional, and attractive. We choose our promotion staff and models depending on the type of establishment and its clienteles, so they will be able to promote the brand more efficiently. Their job includes:
  • To create some excitement by setting up and decorating the bar (inside an outside) using the promotional materials; banners, table tents, fun tees, and other unique giveaway materials.
  • To entice and start a conversation with the customers about the liquor brand promotion and drink specials.
  • Giving out the free giveaways, or/and discount coupons.
  • Giving out sample test of the drink (where applicable).
  • Taking pictures or videos of the customers with the brand materials or drinking the liquor, commenting on drink specials, etc.
  • Surveying and taking feedbacks from the customer to enhance the next promotion later on.
  • To clean up the promotion table after the promotion is finished.
• Proving the promotion report, including:
  • Date of promotion, brand promoted, type of promotion, discount coupons, etc.
  • How well the promotion run and feedback from the staff and customers.
  • Pictures or/and videos from the promotion.

Cost of Promotion

The cost for this typical liquor promotion is $250, excluding discount coupon reimbursement or bartender’s tips. A typical liquor promotion including reimbursement and tips can range from $300-$500, depending on several factors:

• Size of the bar and the number of bartenders.
• Discount coupon amount (usually range $1-$3).

Several pictures from our past promotion events.

Contact

If you have any question or interested to utilize our services, please contact us at:
415-596-1500 or you may e-mail us at info@dannydan.com.
Thank you.